Fields of expertise

Methods

Quantitative:

• Face-to-face Interviews: paper & pencil / CAPI
• Online
• Panel
• CATI
• Desk research

Qualitative:

• In-depth interviews
• Ethnographic interviews
• Expert & B2B interviews
• Focus groups

Key markets

Consumer:

• Services & durables
• FMCG's (everyday goods)
• Foods and beverages
• Sport, leisure and fashion
• Consumer electronics
• Media
• Advertising

Industry:

• Construction and energy
• Chemicals, plastics and environment
• Electrical engineering & machine building
• IT & Telecommunication
• Transportation & Automotive

Medicine & Pharmaceutical:

• Cardiology
• Dermatology
• Diabetes
• Gastroenterology
• Gynacology
• Hematology
• Neurology
• Oncology
• Radiology
• Rheumatology
• Transplantations
• Urology , etc.

Project types

• Packaging tests
• Product tests
• Concept tests
• Advertising tests
• Image- & brand core analysis
• Demand and supply research
• Customer satisfaction
• Target group segmentation
• Pricing studies
• Competitor Research