Contacts

Lois Sesskin, Managing Director

With 15 years experience in project management and moderation, Lois conducts focus groups and in-depth interviews throughout the United States and Canada.

She has managed and conducted research in support of a wide variety of products in various stages of development including new product concepts/launches, brand development, journal ad campaigns, handling and packaging material testing, consumer opinions and insights in both the pharmaceutical and B2B arenas.

Greg Cobb, Associate Director

Greg quickly established himself as a key member of the IVP research staff by utilizing his expertise in coordinating logistics, often across multiple locations and specialty areas.

Greg has experience with Consumer, Pharmaceutical and B2B companies providing project management support as well as moderation, development of research materials, data collection and analysis, and report writing.

In his search to capture the world of the respondent, Greg has developed a body of experience in both traditional methodologies and emerging techniques such as online video ethnography.

Anna Martin, Associate Director

Anna has experience in both the quantitative and qualitative realm; specifically writing surveys, discussion guides and screeners, compiling data, preparing final reports, and managing research logistics.

In addition to traditional methodologies, Anna has often utilized Social Networks to host online panels as well as gain an understanding of the current consumer landscape before starting a research project.

Her most recent experience includes managing and moderating a longitudinal online discussion for a large pharmaceutical company.  In addition Anna has managed and moderated online projects for internationally known consumer businesses.